about Tia
At TIA Studio, we believe that fashion is more than just clothing—it’s a statement of identity, a celebration of heritage, and a source of empowerment. Founded in the heart of Qatar, TIA Studio was born from a vision to redefine the modern abaya, blending timeless elegance with contemporary sophistication. Inspired by the Arabic name Tia, meaning princess and a woman of high regard, our brand embodies strength, success, and empowerment. Every piece we create is designed to make women feel confident, refined, and effortlessly stylish, honoring both tradition and modernity.
Our Brand Story
TIA Studio began with a simple yet powerful idea: to transform the abaya into a canvas of self-expression. We noticed a gap in the market for abayas that were not only modest but also bold, versatile, and fashion-forward. Our founder, driven by a passion for empowering women through fashion, set out to create a brand that celebrates individuality while staying true to cultural roots.
From our first collection to our upcoming launch event at The Ned Hotel on March 8th, 2025, every step of our journey has been marked by innovation and a commitment to excellence. Whether it’s through our participation in regional fashion exhibitions or our collaborative photoshoots in Doha’s design districts, TIA Studio continues to rise as a trailblazer in the abaya industry.
Aysha Alasmakh - Founder
Our Mission & Vision
Mission:
To empower women through abayas that inspire confidence, celebrate individuality, and make them feel beautiful in every setting. At TIA Studio, we believe that fashion should be a source of strength, allowing women to own their power, chase their dreams, and look stunning every step of the way.
Vision:
We envision a future where the abaya is embraced worldwide as a symbol of both tradition and fashion-forward thinking. TIA Studio strives to become a global leader in the abaya industry, known for innovation, quality, and authenticity. Our goal is to spark a movement where wearing an abaya is seen as a proud statement of identity and creativity.
What Makes Us Unique
In a world of traditional abayas, TIA Studio dares to be different. We stand out for our fearless approach to design, blending bold geometric patterns, modern cuts, and limited-edition color palettes with timeless elegance. Each collection is produced in small, exclusive batches, ensuring that every piece is as unique as the woman who wears it.
Our commitment to premium fabrics, handcrafted finishes, and cultural authenticity sets us apart. As a homegrown Qatari brand, we infuse local insights into our designs, creating abayas that resonate with the modern Middle Eastern woman in a way global brands often can’t match
Our Values & Philosophy
At the core of TIA Studio are values that guide everything we do:
Quality: We use only the finest materials and craftsmanship to create abayas that are luxurious, durable, and timeless.
Sustainability: We are committed to responsible fashion, using ethically sourced materials and producing in limited quantities to minimize waste.
Inclusivity: Our designs celebrate women of all backgrounds, body types, and lifestyles, offering customization to ensure a perfect fit for every client.
Empowerment: We believe in the power of fashion to inspire confidence and pride. Every TIA abaya is designed to remind women of their strength and beauty.
Our design philosophy merges timeless elegance with modern artistry. Drawing inspiration from art, architecture, and nature, we create abayas that are versatile, understated, and never boring.
Our Products
TIA Studio specializes in crafting abayas that suit every taste, occasion, and personality. From classic designs for everyday wear to contemporary styles with bold cuts and embellishments, our collections are thoughtfully designed to reflect the fusion of practicality and artistry.
Fabrics: We source premium materials like Nidha, crepe, chiffon, and satin for their comfort, elegance, and durability.
Customization: Our made-to-order service allows clients to personalize their abayas, from adjusting lengths to adding bespoke embroidery.
Limited Editions: Each collection is produced in small batches, ensuring exclusivity and attention to detail.
Our Values & Philosophy
At TIA Studio, our customers are at the heart of everything we do. We serve a community of bold, confident women who view the abaya as both a necessity and a form of self-expression. Through exclusive pop-up events, personalized styling sessions, and initiatives like The Shadow 20—an exclusive group of empowered women who embody the essence of TIA Studio—we create experiences that go beyond shopping.
Craftsmanship & Artisanship
Every TIA abaya is a testament to the skill and dedication of our artisans. From hand-stitched embroidery to meticulous tailoring, each piece is crafted with care and precision. We take pride in preserving traditional techniques while embracing modern innovation, ensuring that every abaya is a work of art.
Join Our Journey
TIA Studio is more than a brand—it’s a movement. A movement that celebrates the strength, success, and beauty of women everywhere. Whether you’re exploring our latest collection, attending one of our pop-up events, or collaborating with us on a custom design, we invite you to be part of our story.
Follow us on Instagram @tiastudio.qa to stay connected and discover the latest from TIA Studio. Together, let’s redefine what it means to wear an abaya.
